III: Puttin’ on the Ritz

To provide a global trust layer that increases security while reducing everyday friction, Aligned Trust creates a global database that keeps track of your sign-ins over the course of a day. When your bank, your coffee shop, or Amazon wants to know whether it’s really you, Aligned Trust can reassure them that it is.

To get this protection you don’t need to do anything. When the system is working as intended, you’ll simply begin to notice fewer challenges to prove you’re you. An entire layer of everyday nuisance will start to disappear, almost without you noticing.

Welcome to Your Shoes

That’s the cool thing about being in your shoes: they can only hold one person. Aligned Trust follows you as you sign in throughout the day— logging into TikTok, your bank, Amazon, Lyft.

Taken together, you’ve created a unique trail that is extremely difficult to for an imposter to know.

Aligned Trust remembers just enough of your trail to support sound judgment in the present moment, trying to be helpful when you’re signing in somewhere. If you aren’t challenged with an infuriating Captcha or a 6-digit token sent to your phone, the likely reason is that Aligned Trust is there, invisibly doing its job.

We Didn’t See This Coming, But Now That It’s Here…

So Aligned Trust works hard to know when you are really you, and works equally hard to prevent someone who is not you from trying to be an imposter.

And since we have a pretty good idea you are really are who you say you are, we can make it even easier to sign in everywhere.

And when we say, ‘easier to sign in everywhere,’ we mean you probably will not be able to believe it at first.

Because — we’ve got something really cool for you: Your Own Vanity ID. No more long credit card numbers. No more username and passwords. For millions of people, signing in is going to be as simple as writing their name. Or just saying their name. And if you want to be even more special, signing in can be as simple as a special number, or your initials, or something else you want to be known by.

Whether you take us up on it is totally up to you.

Your Aligned Trust custom identification is known as TrustID. And it’s yours alone, for a year, or even forever.

Just imagine — check in at a hotel, just say your TrustID. Buying a new car, just say your TrustID. Chartering a yacht for yourself and a few dozen close friends: just say your TrustID.

It’s Like When Pain Goes Away

At first, you hardly notice it. Something is missing — the simple stress of needing to prove who you are every waking hour, every day, seemingly forever.

Before the Aligned Trust ID was created, proving who you are was headed in the wrong direction. More challenges, more codes. two-factor ID, passkey ID, fingerprint ID, eye-scan ID, and more keep coming at you as crooks keep escalating their ability to hack your info.

And now the bad guys are deploying AI to pretend that they’re you. Without Aligned Trust, it is going to be brutal.

But now, things are going to be absolutely delightful.

Puttin’ On the Ritz

Imagine arriving at the Ritz in Paris. They haven’t seen you before, but you’ve booked a room for a special occasion. You go to the desk, smile at the receptionist, and simply say, “Hi — it’s Wendy.”

The nice lady behind the desk doesn’t demand an ID, a credit card imprint, or actually, anything at all. She simply hands you your key, and bids you enjoy your stay.

How does this work? The hotel passes your TrustID, ‘Wendy,’ to a participating payment network such as American Express, which checks with Aligned Trust to see if ‘Wendy’ is really you. We say ‘yes.’ It’s that simple.

The effect is quietly transformative.

Want to buy a Ferrari? Present your TrustID and you’re done.
Want to pick up the tab for friends at a restaurant in Hong Kong? Just initial your check with your magical TrustID.

Want to check in, buy something, or identify yourself almost anywhere in the world? Use your TrustID.

To put it simply, the world has become your private club.

I Don’t Think I Can Afford This Amazing Luxury

One last surprise: the TrustID is designed to be broadly available. For the most common type of identifiers, maybe your first and last name and a few numbers, the cost is modest — typically less than $100 per year — making the magic accessible for millions of people.

And for those who want something insanely cool, some identifiers are going to be inherently rare, and can even be bought for life.

Short numeric codes: 007 anyone?
Single letters: X anyone?
Highly sought-after initials: AOC? JFK?
Culturally iconic combinations. Apple Chief

The United States Patent Office has granted Aligned Trust the exclusive right to create vanity IDs for everyone on Earth who would like one. We can’t wait to make your daily life so much more delightful.

What this means for you: A new sense of ease in the world. A special identity that’s just you and easy to remember.

And a bit of magic wherever you go.